OUR PURPOSE
Our vision
We believe in a world where 'GETTING IT MENDED' is as easy & enjoyable as buying new.
There are enough clothes out there to dress the next six generations. Instead of adding more, we make the good better. We are working towards our vision with new services and new stories. Our services increase the value of every product we touch - for brands and people. Our content redefines the way repair feels, sounds and looks like. Turning the 'dusty image' to Oscar-worthy. Turning repair from niche to norm.
Our values
We let only people who we trust, touch your favorite items.
We make the experience as easy as buying something new.
We create an experience that leaves you wanting to do it again.
OUR power of content
“Shopping is an experience, but repair isn't.” Even worse, repair is a hassle seen as outdated and dusty. That's why we tell a fresh story of keeping clothes in play. From a viral campaigns with BN'ers, to an Interview-series on the streets of Amsterdam, or our co-created brand content. We have shown that it works.
💯 The algorithm and audience loves this topic more than you think. Keeping clothes in play is a golden ticket for UGC. It is also our most effective tool in changing mindsets and attracting a new audience. The impact result: 72% of our users have never stepped foot in a tailorshop before.
Our unfair advantage? An in-house influencer. Our founder Agnes is reaching millions with her content. After a decade, she knows what it takes to inspire people around this topic.
OUR IMPACT
We make the good better. That means we increase the useful time of products. By increasing the average lifetime of an clothing item by just 9 months, the related footprints of cotton, water and waste are reduced by 20-30%. (EMF, 2018)
🏬 If all MENDED orders were stacked on top of each other we could build a tower reaching the height of 360.50m (Status Dec 2023). The tower of clothing we kept in play is the equivalent of 2.6x the height of the Rembrandt Tower in Amsterdam.
Scaling Impact! Using this blueprint of impact, our brand partners and us are expanding to new markets fueled by our recent investment.
OUR TAILORS
This is Vangelis. A Greek legend and our very first tailor. Agnes can still remember the confused look on his face when she first said the words 'online' and 'repair' in one sentence. The rest is history.
🪡 The art of tailoring has lots of history, yet little innovation. So it was no surprise most tailors we spoke to were hesitant at first. Then we found a sweetspot: You do what you do best, and we take care of the rest.
Our tailors fully focus on the craftsmenship, we do everything else. This allows them to deliver unbeatable quality and reach customers nation-wide and it allows us to stay agile and scale into new markets.
Agnes Weber
As a decade-long influencer Agnes' signature content generates up to 20Million views on socials.
Now she uses her reach and community to inspire people to keep clothes in play.
She is convinced that keeping clothes in play, will be as easy and addictive as buying new.
Daan Maasson
How can you order everything new from your phone these days, but not this?!
Daan excels at building partnerships and processes to answer this question. Making MENDED as easy as buying new.
He does the work, so you don't have to. Daan believes your time is best spent outside. Go out to play. You put your clothes to the test, we take care of the rest.
Latest Press & News
MENDED MAKING HEADLINES
EU-NEWS: right to repair is coming
MENDED shares insights on upcoming circularity regulations such as CSRD, right to repair, DPP and EPR.
MENDED X KUYICHI ARE JOINING FORCES
Announcing our latest partnership with the sustainable denim-first brand along with our joint campaign.
Redefining repair
How we are set to grow? An in-depth article about MENDED's impact and growth potential by MT/Sprout.
